AHDB to launch new export technique

Posted on Jun 2, 2023

Later in June AHDB has mentioned it should launch a brand new export technique at its annual invite-only Exports Convention in London.

The technique will embrace plans to encourage extra companies to develop their export potential with the assistance of enhanced AHDB providers. These will embrace bespoke coaching and recommendation, and industry-leading advertising and marketing assist.

Audio system will present perception into rising markets, together with Asia, the Americas and the Center East, and can define what AHDB is doing to maximise their full potential.

Exports and worldwide market growth is a essential a part of AHDB’s work for levy payers. This 12 months this has included the Annual Meat Convention (AMC) within the USA, Gulfood within the Center East, SIAL China and FoodEx in Japan. Extra lately AHDB hosted a delegation of key patrons from Japan in a five-day mission to the UK to be taught extra about sustainable beef, lamb and pork manufacturing.

AHDB says it continues to work collaboratively with {industry} and authorities to assist UK exporters of crimson meat and dairy merchandise maximise the alternatives obtainable in current and new markets. Final 12 months noticed the worth of crimson meat exports hit document ranges at £1.7 billion, with dairy attaining an identical stage.

AHDB chair Nicholas Saphir mentioned: “AHDB’s export work consists of serving to to safe entry to new markets, offering useful market evaluation and perception by way of our Market Intelligence staff, and selling the popularity of our merchandise to overseas patrons. Importantly, with each information and boots on the bottom, we’ve a powerful monitor document of delivering tangible outcomes.

“Our levy payers have instructed us how a lot they worth our work and wish to see extra of it. The event of our new export technique is geared toward appearing as a springboard for additional world success for our crimson meat and dairy merchandise.

“This Exports Convention will present an important platform to current the improved providers that AHDB will present. Export growth stays one of many cornerstones of AHDB’s work and I’m excited at how we are able to play our half in maximising the potential for the longer term – exports may help levy payers enhance general returns, whereas supporting the UK authorities’s wider ambition to turn into a ‘Nice Buying and selling Nation’.”