First European ChickenTrack report to watch progress of ‘Higher Rooster Dedication’

Compassion in World Farming has launched its first annual European ChickenTrack Report to measure firm progress in direction of assembly the upper welfare necessities of the Higher Rooster Dedication (BCC).

The 2022 Report gives a baseline for monitoring year-on-year business progress.

Over 350 firms in Europe and the UK have signed as much as the BCC thus far. The 2022 ChickenTrack studies on 73 commitments made by 60 firms chosen primarily based on their geographic relevance and dimension. It exhibits that 31 (42%) of the commitments (throughout 27 firms) have made progress with 12 commitments (16%) reporting 100% compliance with at the least one of many BCC standards. Nonetheless, it says extra than half of commitments (42) throughout 37 firms (58%) usually are not reporting progress in any respect.

Solely Norwegian producer Norsk Kylling is claimed to be 100% compliant throughout its whole rooster manufacturing and simply 4 firm commitments (5%) report progress in opposition to full BCC compliance – REMA 1000 at 96%, Eroski at 39%, Elior at 22% and IKEA at 3%.

ChickenTrack particulars enhancements throughout the six particular BCC standards:

  • stocking density (essentially the most reported standards for 25 commitments), common transition 30%
  • breed change (reported for 21 commitments), common transition 21%
  • pure gentle provision (reported for 23 commitments), common transition 43%
  • enrichment provision (reported for twenty-four commitments), common transition 47%
  • managed atmospheric gorgeous (CAS) (reported for 19 commitments), common transition 54%
  • auditing to BCC compliance – reported by one firm solely, M&S


Given the worldwide backdrop of the continued affect of the Covid pandemic, the conflict in Ukraine, rising inflation and the continued prevalence of extremely pathogenic avian influenza (HPAI), Compassion in World Farm mentioned it’s encouraging that progress is being reported. Nonetheless, regardless of these challenges it mentioned it’s crucial that firms proceed to work on creating their implementation roadmaps and ongoing constructing blocks for fulfillment to allow a clean transition at scale when the financial setting improves.

There have been greater than 120 commitments from each nationwide and worldwide firms within the UK, the bulk coming from the out-of-home sector which incorporates contract caterers, Fast Service Eating places, and different meals shops. Two of six UK producers, PD Hook (Hatcheries) Ltd and 2 Sisters Meals Group have pledged to provide rooster to the BCC normal.

Nonetheless, solely two UK retailers have signed as much as the BCC: M&S and Waitrose. M&S is the primary firm within the UK to transition 100% of its contemporary rooster efficiently, below the Oakham Gold, RSPCA Assured label.

Vivienne Harris, Agriculture supervisor, M&S mentioned: “At M&S, we’re completely dedicated to the Higher Rooster Dedication (BCC) and are delighted to be on this journey – the primary UK retailer to promote solely 100% BCC-compliant contemporary rooster below our Oakham Gold model. We need to hold elevating the bar to enhance rooster welfare, and our slower-growing birds at the moment are extra lively and resilient. For the reason that introduction of Oakham Gold, now we have acquired plenty of constructive suggestions from our clients.”

Different UK retailers have launched a BCC-compliant contemporary rooster tier nonetheless, this makes up a small proportion of their full rooster supply.

Tesco introduced in its ‘Room to Roam’ vary in April 2020 and Morrisons launched its ‘Area to Roam’ vary in February 2021.  Sainsbury’s introduced plans to cut back the stocking density of its own-brand rooster to 30kg/m2 by March 2023, however is claimed to have but to decide to breed change.

Retailer commitments are important to assist construct provide at tempo and scale and to allow market entry for others, claims Compassion in World Farming. It due to this fact urges all UK retailers to enroll to the BCC to galvanise market transition and make greater welfare rooster the business norm. 

This has already occurred in France the place since September 2021, all of the main French retailers have signed as much as the BCC, making a dynamic impetus available in the market there.

There are 27 commitments reporting progress in opposition to particular standards, and these might be damaged down by sector:

  • 12 are from retailers or meal equipment suppliers (transition ranges from common 37% for breed to 76% for CAS) and embody firms like Auchan and Group On line casino in France which have 93% and 100% transition on breed throughout all their own-brand contemporary rooster, respectively. Within the UK, M&S is 100% compliant on all their contemporary rooster (30% of all rooster they promote) and the rest is 100% compliant on pure gentle, enrichment and CAS slaughter. Waitrose & Companions is 100% compliant on pure gentle, enrichment, CAS slaughter and stocking density, however not breed change.
  • 9 are from eating places (transition ranges from common 9% for breed to 51% for enrichment) and contains Greggs which is 53% compliant for stocking density and 64% compliant for enrichment and Papa Johns which is 60% compliant for stocking density, 50% compliant for pure gentle and 56% compliant for enrichment.
  • 2 are from foodservice and hospitality companies together with Compass Group which is 44% compliant on pure gentle, enrichment and third-party auditing and Sodexo which is 9% compliant on stocking density.
  • 4 are from producers (transition ranges from common 7% for breed to 43% for CAS) together with Danone EU which is 70% compliant for stocking density, pure gentle and enrichment, 60% compliant for CAS methods and 20% compliant on breed change.

Béatrice Javary, Duty and Social Innovation director at Auchan Retail France, commented: “Since 2019, when Auchan France joined the BCC, now we have been providing a spread of contemporary rooster which contains a number of of the BCC standards – slower-growing breeds, decreased stocking density and pure gentle. Reporting on the progress we’re making in our transition to implementing the BCC is a necessary a part of our strategy, and this transparency is appreciated by everybody in our provide chain and our shoppers.”

Chris Wells, Sustainability and Farm Animal Welfare supervisor, Greggs mentioned: “We’re dedicated to selling animal welfare and are proud to take part within the 2022 ChickenTrack report. It gives an vital technique of monitoring and reporting progress and is according to our dedication to bettering the welfare of chickens and making certain that each one rooster stocking densities are not more than 38kg/M2, as outlined in The Greggs Pledge.  In 2023, 50% might be at a most of 30kg/M2 and the rest, not more than 38kg/M2. We’ve performed trials with the next welfare breed to check product high quality and to grasp price implications. We sit up for persevering with to work with Compassion in World Farming and the European Rooster Dedication working teams as we work in direction of fulfilling their necessities to enhance the welfare of chickens.” 

Dr Tracey Jones, world director for Meals Enterprise at Compassion, concluded: “Larger welfare rooster must be a precedence for all meals firms. Chickens are sentient beings and deserve a superb high quality of life in addition to a humane finish. By utilizing extra sturdy breeds and offering them with higher dwelling circumstances they will reside longer, more healthy and extra fulfilled lives. It is potential and it’s what shoppers count on.

“When decisive commitments are taken with collective effort, alongside accountable funding, decided implementation and proactive advertising and marketing, these greater welfare requirements usually are not solely commercially viable however transformational for the entire sector.” 

Compassion urges those that haven’t joined the BCC to enroll, and people which can be but to report or start their implementations to behave now. 

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