It takes greater than luck to market cattle, it takes abilities

Quickly I will probably be making two journeys to the good cattle state of Oklahoma. First I will probably be talking on the Crossroads Convention in Enid on July 19, and 20.  Crossroads Conference 2023 — Oklahoma Association of Conservation Districts (  It’s my understanding there will probably be quite a lot of audio system masking subjects from genetics to digital fencing to rethinking weeds.

My second journey to Oklahoma will probably be to show a advertising and marketing college in Oklahoma Metropolis, August eighth and ninth. For extra info go to my web site Marketing Schools for 2023 – Mr Cattlemaster

Extra Advertising and marketing Faculties

I’m solely doing two extra faculties the remainder of 2023.  Area is proscribed and I notice the dates I selected might not work for some folks.  There may be one other choice to study promote/purchase advertising and marketing and that’s to buy a Cornerstone Cattle Advertising and marketing DVD set.  Ann Barnhardt’s Cattle Marketing DVD Set | Barnhardt  That is the one study from dwelling choice I like to recommend.

Final week after I taught a advertising and marketing college, I recited a statistic I had learn. The folks in attendance had a robust response to what I recited and it received me questioning if I received it improper. I took time to seek out the article I learn it in. I acknowledged that the common age of a cattle producer was 65-69 years outdated. The article I learn went off 2017 census knowledge the place the common age of a producer was 58.  The creator then simply added 6 years to the common age from that knowledge to get to as we speak (58 + 6 = 64).

Useful females

The purpose in bringing that up in the course of the advertising and marketing college was as an example why first calf heifers appear to have misplaced their spot as probably the most priceless feminine. When this age group is buying breeding inventory they need one thing somewhat extra hassle free and confirmed.

Here’s what actually caught my eye within the census knowledge. The typical age of a starting producer is 46. I simply turned 46 final month so this stat actually hit me. I can’t think about beginning new within the subject of elevating cattle at this age. After I mirror on all I’ve discovered and skilled since shopping for my first animals after I was 20, I’ve discovered quite a bit and it was a steep studying curve. 

Listed below are a pair extra stats. The primary one we’re all conscious of and that’s we lose cow/calf operations yearly and we have now fewer unbiased cattle feeders. Couple that with the truth that fewer than 1 in 20 folks had a university diploma in 1940 to as we speak the place one in 4 folks have a university diploma. This trade has been round since Kane and Ready and folks managed to make a residing doing it since that point. Right here we’re as we speak with superior information and for some cause we are able to’t make a residing elevating cattle anymore?

Systemic Considering downside

This suggests two issues. First, we have now a systemic considering downside, which will be fastened. It begins with our self-image. If we consider this as a labor of affection, or one thing we are going to wrestle at without end that’s our self-image and we are going to by no means outperform that. Second is we’re in a ability vacuum, and similar to the primary difficulty, we are able to repair this. All of the hyperlinks I supplied above are aimed toward fixing the ability vacuum.  Your primary benefit available in the market is advertising and marketing ability. You probably have it and your neighbor doesn’t, you may run circles round him.

Typically I can clarify my level higher by utilizing sports activities as an example. My 12-year-old daughter performs a variety of basketball. In some leagues it’s straightforward for her as a result of the competitors will not be expert and she will get triple doubles in a sport with out making an attempt onerous.  When she performs together with her different crew, the competitors is way harder.  She has to depend on her teaching and the abilities they gave her and couple that with sport IQ , that solely comes from expertise, with a view to compete. It’s these expert gamers which can be going to go on and dominate the sport in junior excessive and highschool. The women with out abilities will get left behind.

On this enterprise there are numerous abilities we want. Grazing and soil well being, ruminate vitamin, animal husbandry and stockmanship, to enterprise and funds.  The one approach we’re going to make certain we get our share and generate optimistic money movement is to do an excellent job advertising and marketing.  With out advertising and marketing ability these different issues gained’t matter as a result of with out it we would be the one left behind.

Cattle Market Evaluate

After I take a look at the markets from completely different auctions across the nation this week I’d name the Worth of Acquire (VOG) spotty.  Some markets had a robust VOG that clearly succeeded the Price of Acquire (COG). These gross sales held that VOG all through your complete weight spectrum. Different gross sales appeared like they nearly failed to determine a market this week.

I used to be wanting on the smoothed out knowledge set from one sale that gave the looks of failing to determine a market. I later received an e mail from a participant within the college I taught final week and he bought a load of feeders at that public sale, and received his substitute calves at that public sale as properly, all whereas securing a $200 per head revenue! His new promote/purchase abilities enabled him to see a gap open up in actual time.  Whereas the weighted common offers us a technique to take a look at the market, he was in a position to make the most of the market very properly.  Every public sale has a narrative to inform, this instance exhibits that there will be one public sale and two very completely different tales.

We additionally received to witness the worth of rain in Nebraska this week, in a approach. The elements of the state which have gotten plentiful rainfall established a feminine market that was steadily $600 per head increased than the elements of the state which can be declining resulting from ongoing drought. Areas which have gotten some good rains are the one areas which can be establishing a market the place females can constantly promote above their Intrinsic Worth (IV). In dry areas every thing sells beneath IV.


The feminine market remained constant in two methods. It refuses to provide us a sign to retain and breed heifers. (Earlier than anybody will get upset and emails me to let me know the way manufacturing works, I notice we want heifers coming into manufacturing to maintain issues going.  I’m simply stating what the market is telling us). Most of this imbalance is as a result of excessive worth of feeder heifers.  If we take their worth on the size and couple that with the bills of getting them to the purpose of being 9 months bred we could have much more cash wrapped up in them than they’re value. 

That leads me into my final level this week. If we have now extra money in them than they’re value and we are attempting to do the 5 years and out technique we will probably be going backwards. We will probably be promoting worth into the market however we is not going to be getting paid sufficient for that worth to implement this technique, if we’re maintaining or shopping for open heifers. The 5 12 months and out technique shines if we’re shopping for bred heifers.  Once more, we will need to have the ability to interpret what the market is telling us we are able to do to get forward, or we are going to fall behind.