Podcast: Meat is scorching with no signal of cooling

Some stats from the latest “Energy of Meat” report from analytics agency 210 Analytics: 

With $87.1 billion in annual gross sales, 98.3% family penetration and almost 50 purchasing journeys per 12 months, meat is probably the most highly effective of the perimeter departments. Gross sales reached one other report, up 5.7% versus a 12 months in the past and retailers continued to maneuver extra kilos than they did previous to the pandemic. Beef is the largest vendor in recent, adopted by rooster. In processed, bacon and pre-packaged lunch meat are the highest movers.

Meat is scorching. Case prepared is on the rise, and 87% of home-prepared dinners (nonetheless very a lot a pattern) include a portion of meat or poultry. Consumers are hungry for meat, and grocers who’re good about tapping into that starvation and optimizing their affords on this class are positive to profit from a gross sales perspective. 

Different pattern highlights from Energy of Meat:

  • Meat division gross sales and engagement remained robust in 2022. With $87.1 billion in gross sales, 98.3% family penetration and 50 purchasing journeys per 12 months, meat is probably the most highly effective of the recent departments. Gross sales grew 5.7% vs. 2021 and pound gross sales remained above pre-pandemic ranges (IRI).  
  • Shifts in channel selections are prompting adjustments within the meat/poultry greenback distribution. Demographic and inflationary forces have resulted in a lack of share for conventional grocery from 42.8% of meat and poultry gross sales in 2019 to 40.3% in 2022 (IRI) — a shift of a number of billions of {dollars}. Supercenters, golf equipment and on-line retailers, throughout indexing for Millennials, gained in share. On-line meat gross sales grew on higher conversion and extra frequent orders. 
  • A robust meat division status helps drive site visitors for the complete retailer. Value, location and assortment dominate the grocery retailer alternative, with meat being probably the most influential division. Costs, high quality and status determine the place individuals purchase most of their meat/poultry. A robust meat status is pushed by freshness and high quality of the product itself, a clear and well-stocked division with good costs and repair excellence.

Grocery store Information spoke with Anne-Marie Roerink, president of 210 Analytics, for a breakdown of Energy of Meat, in addition to one other latest month-to-month meat report from the agency, along with trying forward at traits and predicted progress for meat in 2023. 

Take a hear.


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