The vacation season appears to creep up quicker and quicker as annually passes. And due to this, it’s by no means too quickly to get a jump-start on planning, content material creation, and income strategizing. This information covers a number of subjects associated to all issues vacation electronic mail campaigns to assist make this season your greatest but.
This information is split into 4 sections:
- Planning and prepping your holiday campaigns.
- Creative campaign ideas for the holiday season.
- Design shortcuts for your holiday emails.
- Incorporating email ads for the holidays.
Let’s dive proper in!
1. Planning and prepping your vacation campaigns.
When enthusiastic about the vacation season, it’s extraordinarily straightforward for a way of overwhelm to creep in. All of the emails. All of the promotions. All of the issues! And that’s on high of all of the actions exterior your electronic mail advertising.
However haven’t any concern — your planning information is right here! We break vacation marketing campaign prep into 4 steps:
- Strategize – Pay attention to all the things you probably did final yr, the large wins, and all the things that missed the mark. Then on a separate sheet of paper, brainstorm all of the stuff you’d wish to create this yr.
- Map – Collect all of your strategizing notes and contemplate your accessible time and sources. That is the place you’ll map out what number of campaigns, their timing, and their content material. This ensures you’ll have time to create, ship, and handle all the things over the approaching months.
- Create – Now it’s time to sit down down and hammer out the content material. Create the funnels and the types, add the tags, and do as a lot prep work as potential now, so that you’re not left typing out emails at midnight thirty on a winter’s night time.
- Take a look at – Take a look at, check, and check once more! The extra you possibly can check your content material earlier than sending it, the higher you possibly can handle any surprising formatting or timing points.
With FeedBlitz, you possibly can ship check emails straight from the editor or the marketing campaign abstract web page or clone your mailing list (since you’ll have limitless mailing lists!) to create a check checklist and have solely your self as a subscriber.
Dive into much more element on the above steps right here: Holiday Email Campaigns Made Easy, and be sure you obtain the vacation marketing campaign planner to assist with the mapping stage.
2. Inventive marketing campaign concepts for the vacation season.
Whether or not you’re an electronic mail veteran or that is your first time sending vacation campaigns, determining what to ship might be probably the most tough half. Beneath you’ll discover 4 concepts to assist jump-start your planning and strategizing efforts.
- Provide exclusivity. Your electronic mail checklist is a cherished file of readers, clients, and purchasers who’ve agreed to obtain content material from you, and the vacation season is a wonderful time to remind them of this. Provide exclusivity to your checklist by sending a vacation reward comparable to content material designated solely on your subscribers. This will appear to be:
– One thing created only for them, which gained’t be posted to your website or social and solely be supplied free in your electronic mail.
– Early entry to a model new PDF or electronic mail course.
– A chunk of retired content material out of your vault.
- Embrace the artwork of the countdown. You’re already engaged on a countdown to the vacations, so why not ship a countdown collection of emails? Consider shorter content material snippets comparable to small surprises or treats, every day quotes/prompts/questions, your favourite recipes or strikes, and so forth to ship in these countdowns.
Basically, you’re breaking apart bigger, longer emails into smaller, bite-sized items of content material. That is wonderful for recipes, hobbies, occasions, and coupon bloggers. Some countdowns to think about:
– 10 days of Fright Nights
– 5 days of Thanksgiving prep
– 8 days of Hanukkah
– 12 days of Christmas
- Give a contest or a collaboration a strive. It is a house the place your creativity can actually soar, and never simply within the contests you run however within the collaborations you’re employed with. Take into consideration a contest for the perfect pet costume in your viewers. At a minimal, that could possibly be one electronic mail calling for entries, one to name for votes on the highest three to 5 submitted, and one to announce the winner. One concept = three completely different emails!
The vacation season paves the way in which for extra artistic endeavors, so should you’ve been itching to department out a little bit along with your emails, this could possibly be your alternative to take action. Some concepts for contests and collaborations can embody:
– Costume contests
– Crafting fails
– Festive recipes
– Ornament showdowns
- Don’t low cost the reductions and promos. Gross sales are ample through the vacation season, and you may simply work this into your vacation electronic mail technique. Apart from providing customary reductions and particular days in your website, suppose when it comes to what you too can provide by your electronic mail lists, as properly:
– Vacation presale gives
– Reminders of your affiliate promotions and codes
– Subscribers-only low cost(s) on particular days (This ties again to providing exclusivity, too!)
– Drawings for a present card
These are just some concepts to assist along with your vacation electronic mail advertising technique. Whilst you can ship any one in every of these kinds of campaigns all year long, they’re wonderful to have at the back of your thoughts when working particularly in your vacation campaigns.
And should you’re involved about inboxes being crowded and your emails getting misplaced within the shuffle, take a look at Inbox Exercise Detection — a FeedBlitz Accel characteristic that permits you to leap to the highest of the inbox queue whereas your subscribers are checking their emails. Learn more about Inbox Activity Detection.
3. Design shortcuts on your vacation emails.
FeedBlitz gives many design shortcuts you possibly can take on the subject of creating your vacation electronic mail campaigns — they usually’re all within the Visible Mailing Editor (VME) proper now, ready so that you can benefit from them.
Each FeedBlitz shopper has a template library filled with pre-made electronic mail templates for a lot of the upcoming holidays. Merely scroll by your template library to the Vacation and Seasonal sections, select a template to work with, add your brand or photographs, replace the content material, and also you’re properly in your method.
You may as well seek for key phrases to see which templates populate for holidays, seasonal, gross sales, and promotions.
There are a number of content material layouts with the pliability of including/eradicating content material blocks as wanted. And should you’re prepared to spice up your vacation income with adverts this season, drag and drop promoting blocks — after turning adverts on in your account settings — and let the system care for issues from there. (We’ll be speaking extra about adverts in tomorrow’s electronic mail.)
And the design assist doesn’t cease there. In the event you’re concerned about spicing issues up along with your photographs, bear in mind your picture library within the VME has direct integrations with Unsplash, Pixabay, and Tenor, providing you with entry to tens of millions of royalty-free industrial use photographs!
Able to take your vacation emails up a notch with free templates and pictures?
Start your free 30-day FeedBlitz trial.
4. Incorporating electronic mail adverts for the vacations.
Fourth-quarter promoting revenues are sometimes among the highest of the yr.
Not solely are many individuals of their inboxes checking emails, however the advert stock is well-stocked as properly. Each of those components result in prime revenue-generating alternatives from the emails you’re already sending.
Take a deep dive into all issues advert program-related on this weblog put up: Your Guide to the FeedBlitz Ad Program. In it, you’ll discover instance adverts from shopper emails, earnings from three purchasers in three completely different genres for 2021 and 2022, and a few methods to refine your advert practices to maximise revenues.
Within the put up, pay particular consideration to the fourth quarter earnings of all three purchasers proven. Even should you’re feeling issues out, the vacation season is a good time to check the waters, particularly should you’re already internet hosting adverts in your website!
The advert program is out there to all FeedBlitz purchasers, and you may join in a matter of minutes. This additionally gained’t affect or compromise any of your present web-based promoting efforts.
Plan and prep now to keep away from the additional stress, confusion, and last-minute pitches.
It’s frequent to really feel dread or overwhelmed when enthusiastic about end-of-the-year electronic mail campaigns, nevertheless it doesn’t should be that method! As you possibly can see, we’re massive followers of planning for future success and are completely satisfied to assist present the sources and instruments to allow yours. Early steps taken now set the tempo so that you can Win the Inbox this vacation season.
Ship your vacation campaigns with FeedBlitz: Head to this page to start your free trial. Questions? Be happy to succeed in out with any questions by our Support Page. Reside help is out there Monday to Friday, 9 AM to five PM Japanese, and you may at all times discover useful data 24-7 on the sources linked here.